XELR8 The right team.
A seasoned team of business professionals leads the XELR8 enterprise. Together, they represent decades of managerial experience and entrepreneurial success. They have skillfully guided the company to the American Stock Exchange, where it trades under the symbol [PRH]. The executive leadership of this strong, publicly owned company is the team you can rely on to support your launch in the nutritional foods business.
XELR8 Management Team
SANFORD D. GREENBERG - Founder
Mr. Greenberg, founder of XELR8, Inc., has over 20 years of business development experience. Formerly serving as Chairman and Chief Executive Officer of a securities firm, Mr. Greenberg has achieved national recognition for his motivational and sales training activities, and has developed compliance procedures that have become a standard in the securities industry. Mr. Greenberg brings to XELR8 his highly accomplished sales and motivational experience, together with his boundless vision. As Founder, he is involved with marketing development, the monitoring of athlete endorsements, and the motivation and retention of the Company's network of independent distributors.
EARNEST MATHIS - Chairman and Chief Executive Officer
Mr. Mathis was appointed as XELR8's Chairman and Chief Executive Officer in March 2005 and is involved with corporate strategy and the day-to-day operations of the Company's business and development. In addition, Mr. Mathis is also President and a director of Inverness Investments, Inc., a privately held financial consulting company, since January 1987. Since its inception in 1987, Inverness has completed numerous acquisitions of publicly held companies; Mr. Mathis served as the principal manager in most of those transactions. He has also been involved in several initial public offerings as an officer and director of the registrants. Since 1998, Mr. Mathis has also served as the Managing Director of AmeriGolf Holdings, LLC, a golf course development company. One of AmeriGolf's properties, The Golf Course at Redlands Mesa in Grand Junction, Colorado, was named “Best Affordable New Public Course in the United States” by Golf Digest in 2001. In January 2002, Mr. Mathis became one of the founding members of Waveland Ventures, LLC, a capital management company emphasizing economic redevelopment and stimulation programs for Government entities. He also has held a managerial position at Waveland Colorado Ventures, LLC, a certified capital company, since its formation in January 2002. Mr. Mathis has been a member of the Society of Security Analysts since 1990. In 1997, he participated in the then State Treasurer (now Colorado Governor) Bill Owens' Good Will Ambassador Program to China. His extensive high finance background is a valuable asset in driving sales, profits and shareholder value.
DOUG RIDLEY- President
In June 2005, Mr. Ridley was appointed to serve as President of XELR8, Inc. and has been a valued member of the Company's Board of Directors since January 2004. Well known and widely respected within the network marketing industry, Mr. Ridley previously served as President of Quorum International, a network marketing organization that began with a small infusion of capital and grew second year sales to approximately $120 million with a net pretax profit of nearly $15 million. During Mr. Ridley's tenure, Quorum's member growth reached in excess of 220,000 and management staff/employees grew to approximately 325. In addition to managing the day to day operations of the Company, Mr. Ridley oversees the execution of all strategic marketing, sales and branding initiatives.
JOHN POUGNET, CPA - Chief Financial Officer
Mr. Pougnet is the most recent addition to XELR8's executive management team with his appointment as CFO in September 2005. Immediately prior to joining the Company, Mr. Pougnet was Assurance Senior Manager at KPMG, LLP, a global network of professional services firms providing Audit, Tax and Advisory services to both public and private companies. He also served as Vice President of Finance and Corporate Secretary at Future Beef Operations, LLC, where he was responsible for the strategic planning, development and leadership of the Corporate Finance department for this multi-state meat packing company with annual revenue of $350 million. As a senior auditor with Deloitte & Touche from 1996-2001, Mr. Pougnet led audits for multi-national clients in a broad range of industries, including investment management, banking, investment funds (both domestic and international), manufacturing, transportation, distribution, retail and wholesale. As XELR8's CFO, Mr. Pougnet initiates all budgets, forecasting, and job cost analysis systems for the company, in addition to directing all finance, accounting, data analysis and reporting for both the network marketing division and public entity.
TIMOTHY TRANSTRUM - Vice President of Operations
Vice President of Operations - Mr. Transtrum joined XELR8 in 2004 and brings a strong history of successfully leading network marketing companies through dramatic growth. Prior to that, he was President and Chief Operating Officer of NutriHealth USA, a division of the global nutrition company Natural Health Holdings LTD. From February 1999 to May 2000, he served as Vice President of Operations and International Development for Oasis Wellness Network, a network marketing company. As Vice President of Operations of XELR8, Mr. Transtrum is responsible for the day-to-day customer service and fulfillment operations, as well as all property and facilities management for the Company's main office and offsite warehouse fulfillment center.
DAVID LITT - Vice President of Sales & Marketing
Mr. Litt joined XELR8 in 2004 after serving as an independent consultant to the Company. Mr. Litt has a track record of building sales and profits; launching new companies, brands, products and programs; re-positioning businesses and revitalizing large organizations. Prior to joining XELR8, David was a management team member for one of America's 500 fastest-growing companies, the youngest VP in the 50-year history of a large department store chain as well as a founding officer for one of Colorado's most successful start-ups. David heads up the Sales Division for XELR8, responsible for developing new distributor recruitment strategies for the sale of its line of nutritional supplements.
SANJEEV R. JAVIA - Vice President of Business Development
Prior to joining XELR8, Mr. Javia was the director of affiliate publishers for Worldpages.com, the Nation's fourth largest independent publisher. While there, he was responsible for over 50 independent directory publishers throughout the U.S. and Canada, directed training for 700 sales consultants, and helped develop the Company's successful Internet program. Mr. Javia now heads XELR8's Product Development and the VIP/Celebrity Division, where he manages and oversees new product development and training, as well as strategic planning, and is a liaison to XELR8's Scientific Review and Medical Advisory Board and Professional Athletic Advisory Board. Mr. Javia earned a Bachelor of Science degree in Biology and Biopsychology, with honors, from the University of Michigan.
TERESA SIMONEAU - Director of Public Relations
Ms. Simoneau has been with the Company since its inception, and has played an integral role in the formation of the Company's sales and marketing strategies. Formerly the Vice President of Corporate Communications at a national securities firm, she has over 20 years experience in marketing, communications, website development, desktop publishing and promotional event planning. At XELR8, she is responsible for the day-to-day corporate communications between the field of independent distributors and the corporate office. While also assisting with athlete and professional team endorsements, she oversees corporate and charity sponsorships, media relations and broadcast rights, motivational sales seminars and trade shows. Ms. Simoneau also maintains company-wide compliance of marketing initiatives to maintain the quality of the XELR8 brand.
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